Logo & Brand Design

I designed a logo for a new business that sells shea butter and fragrances. The logo incorporated an image of a flower to represent a fragrance business. The logo, with the combination of fonts, was designed to be elegant, clean and modern. It was designed in color, as well as in black or white.  A warm green was selected as the primary color of the brand because green represents natural products and it is a elegant and sophisticated color.  To compliment the green, deep plum and purple were selected as additional colors for branding purposes to give a split complementary color scheme.